Tanin's Blog

December 4, 2009

You-tube Videos on UW Libraries Webpage

Filed under: Academic Libraries — tanin @ 8:40 pm

I was excited when I first saw You-tube videos on the UW Libraries homepage. Movies can sometimes be fun. The first video I randomly clicked on their You-tube page was “How Do I Find DVDs and Videos at the UW Libraries and Beyond.” When I saw the title, I knew it wasn’t for me. Since I used the Media Center, I didn’t need to watch a video to learn how to search for a film, but I kept watching the video because the music was somewhat interesting. There was not much to learn from the video. Even the drum beat started sounding repetitious after a few seconds.

Only seven views. Not surprising. I seriously doubt that many of the UW students would want to watch this video, especially if the purpose for them was to learn how to search for a DVD. The UW Libraries catalog is powerfully functional, and also extremely user-friendly.

I then decided to pay more attention to the viewing counts, and moved to “favorites.” The most popular was “A Life in Ink.”

What is it about this video that makes it relatively popular (more than 1,200 views over 6 months) in contrast to the library instruction videos? The video was basically a school ad. It perhaps gave a sense of pride to the UW members by so flatteringly portraying the UW. Or perhaps it attracted those who are familiar with the UW. My own response was that I was gratified to see places that I was fond of at the UW—for example, the Suzzalo Library study area, the stairs in the building, etc. 

Another video that is even more popular than “A Life in Ink” was “THE NATIONAL PARKS: AMERICAS BEST IDEA | Mt Rainier & …”—a movie clip from the UW Libraries Special Collections Moving Image Collection, and presented by PBS in August 2009. More than 1,300 views. Was it the reputation of PBS that made it stand out? Again was it the familiar appearance of Mt Rainier that attracted the Seattle neighbors? Ironically, what Iwao Matsushita—the original author of the film—saw in Mt Rainier was an image of another mountain that he was familiar with. “Looking to the North,” he says, “you can see Mt Rainer, appearing majestically, like our king of mountains—Mt Fuji.”

The innovations and technological skills that the UW Libraries have shown in their use of Facebook and You-tube are impressive. However, they don’t seem to have attracted much attention. My thought on an academic library’s use of Facebook has become even more skeptical. Some cultures just don’t mix very well.

My thoughts on You-tube videos are different. I think they can potentially become effective tools for the services that academic libraries offer.

A majority the library-related videos that I’ve watched so far have been pretty boring. In addition to instructional videos such as “How Do I Find DVDs and Videos at the UW Libraries and Beyond,” those of more creative and artistic qualities—such as Odegaard Library is/is not, or AFI’s Top 10 @ the Media Center—found on the Media Center homepage were as tedious as most commercial ads. “A Life in Ink” was somewhat popular, but it’s essentially an ad without educational value, and it wasn’t much related to the libraries.

I think the educational academic library videos, though they might cause yawns, should be kept. But they could also be peppered with a sense of humor. One way of making those videos more interesting might be using “familiar associations.” If I were a student, I would be interested in seeing my friends and/or professors in the videos explaining things.  The Amazing Library 101 Challenge that I watched for LIBR 500 is an example of an academic library video that is both educational and entertaining. The main characters of the video are the users (at least in their appearance). The librarians/staff are in the background, but what is emphasized is their roles of offering assistance to their users.

I wonder if it would also be feasible for an academic library to collaborate with different societies and clubs. It would be cool to produce videos in which members of The Climbing Club, or of International Health Group introduce the library resources related to their activities. Two birds with one stone.

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